In Ayurveda, Gold is a renowned metal which, when used in “a Bhasma or Ash form”, is easily absorbed by the skin. Gold Bhasma, is an integral part of various Ayurvedic Rasayanas (rejuvenators) that can potentially feed the skin. Enriched with essential nutrients and minerals, as a natural barrier it helps protect the skin from environmental damage and UV rays.

The benefits of gold have been recognized for thousands of years in ancient science of Ayurveda, for its beautifying, illuminating and healing properties and it is known as “The Key to Youth”. It is known to slow down the collagen depletion and stimulate cell regeneration, which helps in improving blood circulation and restoring the skin’s elasticity. Gold Bhasma is an extremely powerful age-defying agent as it balances, harmonises, tones muscles and strengthens underlying tissue. It has the power to enhance the ingredients of vitality – ‘Tejas’ and ‘Ojas’ which are the foundation of Beauty in Ayurveda. It also acts as carrier and penetrates to the deepest layer of the skin giving it a luminous sheen. It is cooling in its potency, sweet, astringent, smooth, while it invigorates the skin and lends luminosity to it.